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VIDEO: L’Oréal USA Extends Hair Care Distribution

Will acquire assets from Raylon Corporation

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By: Jamie Matusow

Editor-in-Chief

L’Oréal USA continues to boost distribution rights to its hair care business, most recently signing an agreement with Reading, Pennsylvania—based Raylon Corporation, a full-service, family-owned wholesale distributor. The acquisition will expand L’Oréal’s SalonCentric’s distribution coverage of salon professional products within Pennsylvania, New Jersey, Delaware, and portions of Maryland, West Virginia and New York. Additionally, this agreement enables the Hafetz family, under the leadership of Howard and Josh Hafetz, to continue serving salon professionals with select brands in Pennsylvania, New Jersey, Delaware and New York under a new name, Art of Business. These brands will be specific to Art of Business and will be different from SalonCentric’s brand catalog.
 
This acquisition will align Raylon’s field sales and stores with SalonCentric’s field sales and store network. In total, 13 stores and various field positions that service 3,500 salons will be included in the transaction.
 
See video for the Hafetz family explanation of the transaction.

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